In-House Advertising Specialist
What are your duties and responsibilities?
- In order to perform, these amazing products need to be brought to the attention of the customer.
- This is where you, the In-House Advertising Specialist, steps in by:
- Taking on all PPC and AMG responsibilities from Day 1 in order to deliver high amount of high quality converting traffic to all the KLIM listings
- Exploring all other advertising channels
- Constantly testing, improving and expanding the advertising effort of the company
- Delivering unheard levels of Return on Investment (ROI)
- The In-House Advertising Specialist will work in very close collaboration with the Company CEO.
To fit this position
- Supreme maths
- Scientific brain and loves to tinker
- Professional English
The job of In-House Advertising Specialist is for someone with supreme maths skills and understanding. By this I do not mean complex equations but perfect numerical agility – jumping up with ratios and creating your own to perfectly measure the impact of your ads.
The In-House Advertising Specialist will know to the dollar how much it cost KLIM to acquire new customers on each and every possible channel and for each and every possible listing and product.
The job is also for someone who loves to tinker. For instance you may have an old motorbike that you love to work on? Or you might also like to play with your amateur radio, constantly improving the reach of your antenna and measuring how fast you can communicate with people using basic technology? These are only a few examples of the stuff that I would expect the In-House Advertising Specialist to be doing in his free time.
Now if at this stage you’ve read this description and you think “but this is me…”, think about that one question: are you happy to take on the responsibility to spend a very large amount of money on a day-to-day basis? The In-House Advertising Specialist will do just that. Every day he or she will be spending a large amount of money on the various advertising channels he or she will have identified as providing the best ROI. And by large amount I do mean large amount – min the price of your parent’s house.
Last but least, the In-House Advertising Specialist will have adequate training or will be willing to learn at full speed (circa 30hrs a week on top of the job) the structure and thinking around scientific testing. Understanding the process of selecting a variable, testing to the endth degree that variable and then moving on to the next variable until the recipe is purely perfect.
So here it is for you, the KLIM In-House Advertising Specialist. Not your typical Ads Manager in any way. We are truly looking for the geek of the geeks. The dark room boy or girl, the ex warhammer champion, supreme chess player and diligent member of the Science Group at high-school.
You must be...
In-House Advertising Specialist MUST be at ease with numbers and large amount of data to see what is good and what is bad, what works and what does not.
In-House Advertising Specialist MUST want nothing else but pure perfection. He or she will stop at no test, no expense, nothing at all to refine his ads to get the best result. He or she is NEVER satisfied with good enough. Good enough is never good enough.
- Attention to Detail
In-House Advertising Specialist MUST be the person who solves the mystery by seeing the the super small detail in the photo that everyone had missed, after having studied said photo during 3 full days spent locked in his garage, eating only dubious rests of McDonalds (that is if In-House Advertising Specialist lives on his own, more likely his mum will have brought him some food).